Government / Smart City

Business licensing assistant

Citizens and SME founders received step-by-step guidance with validation and policy citations, reducing back-and-forth and abandonment.

01

Challenge

Complex workflows and changing policies created high drop-off.
02

Approach

Journey mapping → intent router → MASA + forms validation → proactive checklist + WhatsApp follow-ups.
03

Outcome

Shorter journeys, fewer errors, higher completion.

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